NEW ULTRA GROUP

New Ultra Group are an accessories company based in London producing clutch bags, shoulder bags, tablet cases, purses and other leather goods. We have focused on material development, backing thermo-chromatic heat reactive vinyl onto foam for our most popular product: the heat reactive purse, as well as functional design which is perfectly illustrated by our holster clutch and its signature New Ultra Bracelet. We are continually expanding our range, adding new materials and colourways to keep the discerning customer interested and excited. New Ultra Group are a luxury fashion brand focusing on intuitive innovation spanning the fields of wearable technology, signature garment development and object evolution.

For our latest collection, the classic New Ultra holster clutch with it’s signature bracelet, a functional yet elegant body adornment, has been adapted to fit the male hand with an additional buckle. The racer red clutch perfectly compliments the Black collection: a collection of bags in a selection of sizes and textures. The laminated carbon Leather, for example, is hyper contemporary and sleek, contrasting against the classic, heritage style embossed crocodile effect leather.

Alongside the new collection of bags are our smaller pieces. The colour changing purses, our most popular items, react instantly to changes in temperature, scaling a spectrum of colour when touched. The wrist bag, essentially constructed from the New Ultra Bracelet design is a sporty addition at a lower price point, appealing to a wider market. It conveniently holds your essentials: contactless cards and loose change. At the centre of New Ultra Group is innovation and communication; taking advantage of every digital platform and creating a myriad of new ones, we translate our vision as a brand in various interweaving formats.

You can find this at newultragroup.com